We hope you found the first two tips for physician engagement helpful in sparking some ideas as well in initiating conversation with some of your clinical committees. If you missed it, check out part one of this blog series here.
Let’s pick up where we left off last time. Without further ado…
“Your goal of meeting the hospital budget needs and running an efficient department can be achieved by including physicians in your process.”
Don’t work in silos
When it comes to failing to communicate with your physicians, nothing fosters the breakdown of connections between disciplines like sticking to your own silos. It is of the utmost importance to have your well-developed and entrenched processes and ideas challenged by those of others if you want to make forward progress. Yes, you’re already feeling pressure from your hospital’s finance department regarding how much money needs to be saved, and your department might be understaffed due to cutbacks. But your goal of meeting the hospital budget needs and running an efficient department can be achieved by including physicians in your process. Communicating using evidence allows you to talk across the aisle. Supply chain, value analysis, and clinicians all share a common interest in the facts contained within unbiased evidence, such as:
- patient indications
Download our free eBook, 7 Ways for Supply Chain and Value Analysis to Fail at Physician Engagement.
Don’t be resistant to change
The status quo is there for a reason, right? Wrong. Just because you’ve always done things a certain way doesn’t mean you should continue to do so. Sure change can be uncomfortable, even intimidating. But if you don’t embrace new ideas, particularly from your physicians, you will fail to engage them in your technology acquisition and utilization management initiatives.
“The status quo is there for a reason, right? Wrong. While it’s easy to ‘do what we’ve always done,’ disruption is necessary for forward movement in healthcare.”
Learn to embrace ideas like “the cheaper technology might not be the better technology,” and vice versa. While it’s easy to “do what we’ve always done,” disruption is necessary for forward movement in healthcare. Physicians are working in a dramatically different culture than in the past. Payment methods are changing and overall reimbursement is decreasing. Depending on your viewpoint, these changes are either leading or forcing physicians into different arrangements. You need to help your health system, including your physicians, to develop a value-based culture. The best way to do that is by utilizing unbiased evidence as part of your daily operations (see our FREE Evidence-Based Healthcare webinar series to learn how http://www.hayesinc.com/hayes/resource-center/webinars/evidence-based-practice-webinar-series/).
More to come
Next time, we’ll address two more methods for improving physician buy-in for your value analysis initiatives. In the meantime, download our fun and informative eBook, 7 Ways for Supply Chain and Value Analysis to Fail at Physician Engagement. See you next time!