Back for more? Great! We hope these tips are proving helpful in improving your physician buy-in. If so, please share this blog with your supply chain and value analysis peers who might also be experiencing your struggles. If you haven’t already, download the companion eBook for a lighthearted look at the challenges of physician engagement.
On to part 3!
“That's why it is essential to also develop a structure where physicians are a key component of evaluating technology, armed with unbiased evidence.”
Don’t let the sales reps be the only source of evidence
Chances are, the evidence that manufacturers’ sales representatives bring to physicians are from research studies their companies have sponsored or even performed. But for certain supplies and technologies, the reps provide information and even assistance (e.g., in the operating room) and will therefore have a physician’s ear. That's why it is essential to also develop a structure where physicians are a key component of evaluating technology, armed with unbiased evidence (see our blog, “How a Health Technology Assessment Cost us $100K”).
Download our free eBook, 7 Ways for Supply Chain and Value Analysis to Fail at Physician Engagement.
Create an environment where physicians are able to participate
You’ve got things to do. Goals to hit. Hospital leadership to appease. Department requests to satisfy. Everyone on your committees has a busy schedule, so meetings may need to be midmorning. But it’s hard to build an agenda for a meeting that works for everybody. Physicians often do not have the time to sit through a long meetings before the discussions for which they are needed are addressed.
“Physician involvement in forming and disseminating an evidence-based culture achieves goals across departments to improve outcomes and cost-effectiveness for the hospital as a whole.”
The solution? Focus your energies on initiatives that will improve the healthcare system as a whole. Once again, creating an evidence-based culture achieves goals across departments to improve outcomes and cost-effectiveness for the hospital as a whole. Physician involvement in forming and disseminating these initiatives to the rest of the medical staff is essential. So develop a structure and schedule where physicians not only participate but take the lead in bringing evidence and quality to the front.
There’s just one more!
In the fourth and final installment, we’ll discuss what may be the most important method for improving physician buy-in for your value analysis initiatives.
Download our fun and informative eBook, 7 Ways for Supply Chain and Value Analysis to Fail at Physician Engagement.